Relish PR was born out of one woman's dream to cut to the chase and do away with unnecessary formalities so that the focus can be on what matters the most – getting the word out there for you.

Founder and Chief Strategist at Relish PR, Rachel Raeburn heads a small team of similar-minded people whose passion to serve and at the same time lead, drive them towards achieving excellence.

Rachel Raeburn is a PR Professional specialising in PR for F&B and luxury brands in the Lifestyle industry.

With 15 years of experience in the hospitality and communications industries, Rachel has been trained in delivering quality service, business and lifestyle journalism, and public relations consultancy.

Her most recent role prior to setting up Relish PR was as Lifestyle Division Lead at a local boutique PR agency, where she was responsible for setting up the Lifestyle Division in the company. During her time there, the start-up company was nominated as one of the top 10 PR agencies in Singapore for 2012 and one of the three finalists in the 'Local Heros' category, in the Marketing Agency of the Year Awards by Marketing Magazine.

There, Rachel managed several high profile international and Singapore-based brands, among them were the launch of French gourmet grocer, Fauchon Le Bars A Caviar; the unveiling of the 'S.Pellegrino Sparkles with Bulgari' special edition bottle; the launch of the Bosch Styline Food Preparation range; the Nespresso Coffee Sommelier Campus 2011; local soya bean chain retailer, Mr Bean's regional launch press conference; Singapore's largest gourmet event, the World Gourmet Summit in both 2010 and 2011; and Gourmet Abu Dhabi in 2011.

As a former journalist for luxury title, The Peak magazine, published by the Singapore Press Holdings, Rachel established her footing in the F&B and luxury lifestyle industries by interviewing head honchos from international and family-owned luxury brands, being kindly hosted by PR professionals and getting acquainted with fellow journalists.

Rachel has also contributed to various other reputable publications in Singapore, such as the Singapore Tatler's Best Restaurant Guide and The New Paper. Her experience in journalism, gives her the edge of understanding the media's mindset and approach. Rachel relishes the creative process of account servicing and taking personal ownership of each brand she represents.

Mae Chong supports the Relish PR team as Senior Account Executive.

Mae has previously worked in a local boutique PR agency where she honed her PR skills working with several international and local brands. In 2010, she worked at The Old Parliament House where she produced a theatre festival – Short + Sweet, and co-organised several other productions and events. An Arts Management graduate from the Lasalle College of the Arts Singapore, she has a keen creative eye and a passion for the Arts.

Mae is also currently Editor of the digital fashion and lifestyle magazine, plussixfive where she manages editorial content, works closely with fashion and lifestyle-related brands, and supervises all social media content.

We specialise in providing PR consultancy for businesses in the F&B and lifestyle/luxury industries such as travel and beauty. Our experiences involve managing product and services launches, store openings, announcements, press conferences, charity drives and consumer-targeted events such as competitions and F&B symposiums. Our affiliations with various partners allow us to provide you with an all-encompassing service to cater to your specific needs.

With our experiences in journalism, we also offer copywriting and editing services for marketing collaterals, websites, advertorials, recipe books, etc.

The following are some examples of our expertise in managing public relations and media events for selected brands:

Featuring the sophisticated Bosch Barista Technology, the intelligent Bosch VeroBar Espresso Machine was launched to the media in August 2012 at Hummerstons Restaurant. Hosted by celebrity host/model, Junita Simon, the day's programme included a coffee appreciation session and tiramisu making demonstration. The local media were treated to a sensory experience of freshly brewed coffee prepared anyway they liked it – made possible by just pressing a few buttons on the new Bosch VeroBar Espresso Machines.

In celebration of the 'S.Pellegrino Meets Italian Talents' initiative, S.Pellegrino unveiled its second special edition bottle design by Italian luxury jeweller, Bulgari, in October 2011. The soiree was held at Forlino Italian Restaurant, where guests were welcomed with a classical quartet and a spread of fine cuisine by Chef Mario Caramella. Host for the evening, the elegant Junita Simon, sparkled with exquisite jewellery by Bulgari.

The Nespresso Coffee Sommelier Campus first launched in 2010 in Singapore, for the APAC region. It was the first-ever session to be held outside of the company's headquarters in Switzerland. The unique education programme is designed for professional sommelier and haute cuisine chefs who aim to broaden their knowledge and understanding of the world of coffee and become a Nespresso Coffee Sommelier™. The 2011 instalment was held at the new Nespresso Coffee & Tea Academy at At-Sunrice GlobalChef Academy. It was attended by 11 sommeliers/haute cuisine chefs and selected members of the media.

The World Gourmet Summit is an annual international gastronomic extravaganza that for two weeks brings together the world's top chefs and acclaimed vintners. Encompassing a series of epicurean events such as gala dinners, culinary masterclasses, special themed and celebrity dinners, it is a gourmet feast for lovers of fine cuisine and wines.

The 2010 instalment culminated on a high with the participation of the world's most renowned chef, Ferran Adrià from the famed (now defunct) El Bulli restaurant in Catalonia, Spain.

FAUCHON, the French purveyor of French luxury food from seafood and caviars to preserves, teas, wines, chocolates, confectioneries, pastry, gifts and more, launched the first FAUCHON Le Bar à Caviars (seafood and caviar bar) outside of Paris, at Singapore's Changi International Airport, Terminal 1, in November 2010.

The official launch, which was officiated with a ribbon-cutting ceremony, was graced by H.E. Olivier Caron, the French ambassador to Singapore. Members of the media and trade partners were treated to a spread of delectable cuisine, specially flown in from FAUCHON Paris.